The Designli blog.
Resources for unlocking your next level of business growth with custom-built software.
John Sterling on Going Remote
Written by Caroline Jennings, Jun 8, 2020
John Sterling is the Owner of Foxfire, a warehouse software provider and ScanSource partner. He was also a Founder at Datastream.
What Percentage of Equity Compensation Should I Give My Developer?
Written by Laura MacPherson, Jun 4, 2020
Offering equity compensation to your development team as a startup is a difficult decision. But there are several options for fundraising to consider.
Guide to Monitoring and Interpreting Your Mobile App Analytics
Written by Laura MacPherson, May 14, 2020
Your mobile app analytics will help inform your app's development. This guide covers the basics you need to know to monitor and interpret your analytics.
How to Field User Feedback and Prioritize It
Written by Laura MacPherson, May 7, 2020
User feedback is at the core of any successful app. It helps inform iteration decisions to ensure your product meets the needs of your customers.
Components of an Effective Mobile App Marketing Plan
Written by Laura MacPherson, Apr 30, 2020
Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Here we break down a marketing plan into must-have components.
Should I Do a Hard Launch or Soft Launch for My App?
Written by Laura MacPherson, Apr 23, 2020
One of the first choices you’ll need to make when marketing a product is whether to do a hard launch or a soft launch. Here are the advantages of each.
How to Iterate or Pivot in Times of Turbulence
Written by Laura MacPherson, Apr 16, 2020
Dramatic changes require you to think through how to iterate or even significantly pivot. Here’s what to think through to position your company for growth.
How to Run a Successful Social Media Campaign for a Product Launch
Written by Laura MacPherson, Apr 2, 2020
Running a successful social media campaign for a new product launch will spread the word and attract prospective customers.
How to Build the Perfect Pre-Launch Landing Page
Written by Laura MacPherson, Mar 26, 2020
A pre-launch landing page is specifically designed to provide a source of leads or sales for a soon to launch product. Use these techniques to build a winning landing page.
6 Ways to Build Pre-Launch Buzz for Your App
Written by Laura MacPherson, Mar 19, 2020
There are many ways to build pre-launch buzz for your app. In this post, we’re focusing on the six most effective. Get a brainstorming notebook and read on!
How to Measure App Performance to Iterate Effectively
Written by Laura MacPherson, Mar 5, 2020
The first version of an app is designed to be tested. Here’s how to know what to track and how to measure app performance.
How to Run a Beta Trial and Report Bugs to Your Developers
Written by Laura MacPherson, Feb 27, 2020
Beta testing is one of the most important parts of product development. Here's a step-by-step process that will show you how to run a beta trial.
5 Characteristics of Good App Beta Testers
Written by Laura MacPherson, Feb 20, 2020
Not everyone makes good beta testers. There are some common qualities to look for, and we're sharing what those qualities are in this post.
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