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Resources for unlocking your next level of business growth with custom-built software.

StartupsThe Startup School 8 min read

Better Than a Business Plan for Startups: The Business Model Canvas

Written by Laura MacPherson, Sep 19, 2019

The Business Model Canvas is better than a business plan for startups. It’s a representation of how you understand the business at a specific point in time.

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Startup Stories 6 min read

Willz Tolbert Tells His Startup Story and Shares Best Advice

Written by Laura MacPherson, Sep 16, 2019

Willz Tolbert is the founder of a cloud-based operating platform for commercial real estate, named Infill. Here, we interview Willz about his startup.

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StartupsMobile AppsThe Startup School 4 min read

7 Monetization Options for Your App

Written by Laura MacPherson, Sep 12, 2019

It’s smart to consider all the monetization options for your app before choosing one as your final plan. In this post, we’re exploring seven.

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StartupsMobile AppsThe Startup School 3 min read

Know When Paying for a Premium Domain is Worth It

Written by Laura MacPherson, Sep 5, 2019

Your domain name has a big impact. This guide will share what you need to know about premium domains and when paying for a premium domain is worth it.

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StartupsMobile AppsThe Startup School 4 min read

How to Pick a Domain Name for Your App

Written by Laura MacPherson, Aug 29, 2019

Your domain name is important, and choosing one requires careful thought. This guide will help you pick a domain name for your app that’s a strategic one.

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StartupsMobile AppsThe Startup School 4 min read

How to Name Your App

Written by Laura MacPherson, Aug 22, 2019

How do you find the perfect name for your app? Here are three steps and bonus tips that will help you craft a name that sets you up for success.

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StartupsMobile AppsThe Startup School 5 min read

How to Search for App Competitors and Ensure Your Idea is Better

Written by Laura MacPherson, Aug 15, 2019

If your idea is a good one, you probably have competitors. And that's ok. Here’s how to search for app competitors make your product better.

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Mobile Apps 4 min read

How Sanvello Uses Behavioral Design to Boost Mental Health

Written by Laura MacPherson, Aug 1, 2019

Multiple behavioral design techniques are at play in Sanvello, making it especially effective. Here’s how Sanvello uses behavioral design.

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Mobile Apps 5 min read

6 Factors to Consider Before Building a Mobile App for Your Customers

Written by Laura MacPherson, Jul 18, 2019

How do you know if a mobile app will benefit your company? Here are five factors you should consider before building a mobile app for your customers.

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Startups 3 min read

7 Best Blogs For Start-Up Founders and Entrepreneurs

Written by Laura MacPherson, Jun 27, 2019

Today, we're sharing our top picks for blogs startup founders should be reading. Learn from the people who have "been there, done that" successfully.

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Startups 4 min read

How to Find a Technical Co-Founder or Partner for Your Startup

Written by Laura MacPherson, Jun 20, 2019

Though you may be inclined to wait, especially if you have a technology background, it’s a good idea to find a technical co-founder or partner early on.

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Startup Stories 4 min read

Adam Crisafulli Delivers Market Insights and Expert Opinion Through Vital Knowledge

Written by Laura MacPherson, Jun 18, 2019

In this post, we interview Adam Crisafulli, founder of Vital Knowledge. Adam is focused on providing market commentary that gets 'past the headlines.'

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Mobile Apps 4 min read

How The Fabulous App Uses Behavioral Design to Win Awards and Grow

Written by Laura MacPherson, May 30, 2019

Let's explore how the Fabulous App uses behavioral design to build tiny habits into significant long-term changes, seeing long-term success in the process.

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