
The Designli blog.
Resources for unlocking your next level of business growth with custom-built software.

How to Uncover Your True Unique Value Proposition
Written by Laura MacPherson, Nov 1, 2018
If you’re struggling with how to differentiate, read on. In this article, we’re sharing 4 steps to uncover your true Unique Value Proposition.

5 Steps to Apply UX Principles to Build Better Enterprise Software
Written by Laura MacPherson, Oct 25, 2018
How can designers ensure that enterprise software is as easy to use as SaaS offerings? Here's how to apply UX principles to build better enterprise software.

Allan Symonette Shares His Mission to Promote Meaningful Giving
Written by Laura MacPherson, Oct 22, 2018
Allan Symonette shares the story of why he decided to create this app and what he learned along the way.

Kevin Nadeau, Founder of TLT, Shares His Story and Lessons Learned
Written by Laura MacPherson, Sep 26, 2018
Kevin Nadeau, a client of Designli, is building a custom web platform in Greenville, South Carolina. Here, we sit down and interview Kevin to learn more.

Rebecca Heiss, Founder of Icueity, Shares How She Helps Leaders to Shine
Written by Laura MacPherson, Sep 19, 2018
Rebecca Heiss, a client of Designli, is building a mobile app startup in Greenville, South Carolina. Here, we sit down and interview Rebecca to learn more.

5 Common UX Mistakes that App Developers Make
Written by Laura MacPherson, Sep 13, 2018
Many apps trip up when it comes to experience design. Here are 5 common UX mistakes that app developers make, so you can be sure to avoid them.

4 Ways to Implement External Triggers to Generate App Usage
Written by Laura MacPherson, Aug 16, 2018
External triggers are alerts that interrupt us and prompt us to do something. They eventually become associated with internal triggers driven by emotion. Developers can implement external triggers to generate app usage, creating a group of core customers.

Android or iPhone: Which OS Should I Choose to Build My App Idea?
Written by Laura MacPherson, Aug 2, 2018
In this guide, we’ll compare Android and iPhone’s iOS to help you answer the question, Android or iPhone: Which OS should I choose to build my app idea?

UX Best Practices to Design an App Users Will Love
Written by Laura MacPherson, Jul 26, 2018
UX design defines the “feel” and experience that users have on an app (or piece of software). In this post, we’ll take a look at some of the key UX best practices to design an app that will keep users engaged and create a dedicated customer base.

Use the Hook Model to Design an App that Attracts and Retains Users
Written by Laura MacPherson, Jul 12, 2018
The Hook Model works with any product that relies on frequent user engagement. But it's particularly useful to design an app that attracts and retains users.

How to Design an App That Fulfills Its Purpose
Written by Laura MacPherson, Jul 5, 2018
In this post, we’ll share our strategy for how to design an app that fulfills its purpose — so your target market is motivated to download it, use it, and make your company profitable in the process.

6 Questions Startups Should Ask Before Building an App
Written by Laura MacPherson, Apr 19, 2018
Have a fantastic new app idea? Ask yourself these six questions before building an app to make sure your idea has the best possible chance of success.

How the Flora App Developers Use Behavioral Psychology to Help Users Live Their Best Lives
Written by Laura MacPherson, Apr 5, 2018
Developers can use behavioral psychology to help users improve their lives and reach their goals. Here's how the developers of the Flora app are using gamification to retain users for a positive purpose.
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